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How I helped transform a 45,000-person email audience into an owned editorial platform for a premium instrument brand.
How I designed a virtual community space, programming, and participation systems that gave members reasons to join, return, connect, and contribute.
How I built a musical project's graphic identity across analog, digital, physical, and experiential event design.
How I built a podcast into a recurring destination for a global niche hungry for a steady stream of stories, news, inspiration, and discovery.
How I turned positioning into identity, giving a smaller, more affordable healthcare company the credibility to stand alongside established competitors.
BRAND STRATEGY · CREATIVE DIRECTION · EDITORIAL STRATEGY · AUDIENCE DEVELOPMENT · COMMUNITY DESIGN
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