An album can be more than music.

One graphic identity, expanded across analog, digital, physical products, and live experiences.

What makes a creative project feel fully realized?

Myths & Moods began with a core product: music set in an imagined fantasy world. But the music was only one part of how people would encounter it. Building a credible, mature identity meant considering everything around it—the artwork, digital presence, physical products, brand storytelling, and live experience.

I developed that visual language from the ground up with pen-and-paper sketches before translating the world into digital artwork, album packaging, web design, and audiovisual content. It expanded into physical products—cassette tapes, holographic stickers, apparel, and even a collectible puzzle—and into live events through projections, installations, and environmental design.

Each new medium added another dimension to the project while reinforcing the same identity. From sketchbook to screen, product to stage, the result was a creative world that felt cohesive, intentional, and fully realized.

CREATIVE DIRECTION · BRAND BUILDING · ART DIRECTION